Consumer Behavior: Building Marketing Strategy
Type
Book
Authors
ISBN 10
9351344797
ISBN 13
9789351344797
Category
Unknown
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Publication Year
2017
Description
Consumer behavior: building marketing strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. - from Amzon
Number of Copies
1
