Foundations of International Marketing
Type
Book
Authors
ISBN 10
1861521642
ISBN 13
9781861521644
Category
Unknown
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Publication Year
1998
Publisher
Pages
320
Tags
Description
Foundations of International Marketing is a student-orientated text which looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. - from Amzon
Number of Copies
1
